Job Description: With the perfect blend of strategic, creative and analytical thinking, the CRM Executive will help to develop and deliver ASOS’ CRM strategy across various customer touch points which include but are not limited to email, SMS, push, in-app and on-site. They will do so by leveraging CRM insights, technologies and best practice and will work closely with many teams including Technology, Customer Insights, Global Development, Brand Marketing, Trade Marketing, other Performance Marketing teams, Creative and Editorial. The role will cover our newness, propositions and promo-related marketing communications as well our triggered communications and encompass end-to-end involvement with planning through to implementation and reporting. Job Responsibilities: Identifying new opportunities for automated CRM programmes: sourcing and integrating the data, briefing the CRM Studio in the creative requirements and working with a CRM Manager to get dynamic and measurable programs live. Troubleshooting and highlighting areas of the process which could be improved to make the creation and deployment of communications more efficient and automated. Build solid relationships with cross functional teams in the Marketing department to enable the successful delivery of the Marketing vision Support the CRM Manager in developing a multi-touch, multi-channel communications strategy spanning emails, Support the CRM Manager in developing and evaluating test and learn strategies, in both trade led and lifecycle comms, to optimise effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement. Be accountable for the day-to-day production of multi-channel communications ensuring they are delivered timely to the highest standard. This entails scoping the initial requirements and briefing the creative and content teams, data mining, audience building, deployment and QA, and reporting. Deep dive into past campaigns and key trading moments to appreciate the CRM performance of each piece of activity and based on this, make recommendations as to how to build on the results for the next iteration Investigating queries referred to CRM by Customer Care relating to accounts, orders, communications preferences etc Job Requirements: High standard of work produced in a fast-paced environment An understanding of basic HTML Seen as a trusted and well-informed ambassador for the CRM team Must multi-task effectively Deployment experience in an email broadcast tools e.g. Responsys, Exact Target, Adobe Campaign A really solid grasp of ASOS’ CRM toolset and processes Identifying more efficient ways to carry out existing tasks Demonstrable and continual improvement of CRM KPI’s against control groups Previous experience within a CRM role at an agency or retailer The ability to work under own initiative and thrive in a fast paced environment An analytical, proactive and flexible approach Understand multiple market variances More personalised, dynamic and relevant communications Job Details: Company: Asos Vacancy Type: Full Time Job Location: Bath, England, UK Application Deadline: N/A Apply Here careers-trivia.com
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