Thursday , May 30 2024

Business of Fashion Jobs – Growth Marketing Associate

Website BOF

Job Description:

The Business of Fashion is seeking a Growth Marketing Associate, B2B to focus on growth of its careers, group membership and partner services.

Job Responsibilities:

  • Maintain the Organisations marketing campaign calendar and monthly project plan to ensure delivery of prioritized projects
  • Plan and set-up of account-based marketing and lead nurture campaigns to move prospects through the sales funnel in Salesforce and provide a pipeline of qualified leads to the sales team
  • Create campaign briefs and work collaboratively with the Studio team to ensure the timely delivery of all campaign assets in line with brand guidelines
  • Manage set up, delivery and reporting of the weekly partner newsletter
  • Own the creation and execution of B2B content campaigns including case studies, white paper launches, online events, product marketing campaigns and our annual careers fair, both on and off platform, including but not limited to, social (i.e. LinkedIn), paid search, email and advertising
  • Work closely with the Marketing Manager and wider Commercial and Content teams to ideate, plan and deliver B2B lead generation campaigns targeting key audiences, key markets and key platforms
  • Work with our paid media agency to plan and execute cost-effective campaigns across 3rd party platforms including, but not limited to, Google Adwords, Facebook, Instagram and LinkedIn

Job Requirements:

  • The ability to support a team of managers tasked with ambitious growth targets in a fast-paced environment
  • The ability to independently build, manage and execute marketing campaigns to tight deadlines across multiple channels such as email, on-site, search and social
  • Effective communication skills, a can-do attitude and the ability to operate effectively within cross-functional teams
  • Data literacy, including an understanding of how to track campaign performance in Google Analytics and build a report to demonstrate results i.e. in Excel/PowerPoint
  • A passion for B2B marketing, with experience supporting data-driven campaigns and evaluating their performance
  • Excellent written English, including basic copywriting and exceptional proofreading skills
  • A good understanding of digital marketing tactics for a B2B audience, and the role of lead scoring and nurturing in supporting the sales pipeline

Job Details:

Company: BOF

Vacancy Type:  Full Time

Job Location: London, England, UK

Application Deadline: N/A

Apply Here