Monday , May 27 2024

Jobs at Humana – Senior Digital Marketing Professional

Website Humana

Job Description:

The Conviva Marketing team is looking for an experienced and passionate Senior Professional, Digital Marketing who is hyper customer focused with an ability to understand complex business models, and develop marketing strategies that drive desired business outcomes.

Job Responsibilities:

  • Managing email marketing and mobile/sms functions working independently or with business partners/vendors to create engaging email marketing campaigns and deploy them.
  • Support the development and activation of the digital content and communications strategy including development and delivery of capabilities in support of marketing
  • Manage campaign workflows and coordinate with creative, digital marketing, communication and compliance partners, and other internal teams to ensure deadlines are met
  • Developing, writing, and managing content across various digital channels, to include email, blog, SMS/Mobile and social media.
  • Will play key role in developing email marketing strategy and building new platform out
  • Comfortable reporting on email marketing analytics, and utilizing findings to test and optimize campaigns.
  • Create compelling audience experiences to drive marketing objectives and devise digital engagement strategies for prospective patients within different stages of the conversion funnel to support patient acquisition growth targets

Job Requirements:

  • Project management experience with a demonstrated ability of managing and prioritizing a diverse set of projects
  • Strong, demonstrated strategy development skills and ability to engage in and apply enterprise thinking
  • 3+ years of email channel expertise, includes CRM management, responsive creative / technical design, deliverability, list segmentation, and best practices
  • Bachelor’s degree in Marketing or Communication or equivalent experience
  • Strong, demonstrated skills measuring marketing campaigns and developing insights from analysis

Job Details:

Company: Humana

Vacancy Type:  Full Time

Job Location: Miami, FL, US

Application Deadline: N/A

Apply Here