Thursday , May 30 2024

KFC Recruitment – Digital Analyst

Website KFC

Job Description:

We are looking for a bright, curious, and resilient person to drive our data analytics agenda for digital marketing and eCommerce business. You will be responsible for analysing the performance across key digital channels and providing insights to drive brand and business growth. You will also be the key contributor of our testing programmes to optimise the performance of CRM, paid media and eCommerce, and to improve the digital experience for our customers.

Job Responsibilities:

  • Analyse the eCommerce sales funnels and customer intent, to provide insights to optimise the eCommerce conversion.
  • Analyse CRM performance, such as incremental revenue, acquisition ROI, retention and churn, to help identify growth opportunities.
  • Define the rules and models for data collection, integration and usage.
  • Report on main digital KPIs such as eCommerce and CRM revenue, Acquisition, Conversions, CRM ATF & ATV, Web session/bounce rate etc.
  • Collaborate with the Finance team and align the digital KPIs with business targets.
  • Define and build reports, and track performance of eCommerce (Mobile Ordering, Web Ordering and Delivery), CRM, KFC App & Website, and performance marketing campaigns.

Job Requirements:

  • Familiarity with eCommerce and digital marketing principles, such as funnel optimisation, tagging and retargeting, with knowledge of key digital marketing metrics (ROAS, CLV, CAC, CVR, etc.)
  • Experience of designing and managing Test& Learn for eCommerce, or/and CRM and Paid Ad.
  • Experience of working with Media or Data agencies preferred.
  • Experience of working in digital marketing and CRM environment, e.g. web and app analytics, onsite journey mapping, conversion rate tracking, and CRM performance analysis.
  • Strong experience with eCommerce and digital data analysis and reporting.
  • Strong knowledge of SQL, statistics and proficiency in Excel and proficiency in data visualization tools.

Job Details:

Company: KFC

Vacancy Type: Full Time

Job Location: Cardiff, Wales

Application Deadline: N/A

Apply Here