KFC Recruitment – Digital Analyst

Job Description:

Job Responsibilities:

• Analyse the eCommerce sales funnels and customer intent, to provide insights to optimise the eCommerce conversion.
• Analyse CRM performance, such as incremental revenue, acquisition ROI, retention and churn, to help identify growth opportunities.
• Define the rules and models for data collection, integration and usage.
• Report on main digital KPIs such as eCommerce and CRM revenue, Acquisition, Conversions, CRM ATF & ATV, Web session/bounce rate etc.
• Collaborate with the Finance team and align the digital KPIs with business targets.
• Define and build reports, and track performance of eCommerce (Mobile Ordering, Web Ordering and Delivery), CRM, KFC App & Website, and performance marketing campaigns.

Job Requirements:

• Familiarity with eCommerce and digital marketing principles, such as funnel optimisation, tagging and retargeting, with knowledge of key digital marketing metrics (ROAS, CLV, CAC, CVR, etc.)
• Experience of designing and managing Test& Learn for eCommerce, or/and CRM and Paid Ad.
• Experience of working with Media or Data agencies preferred.
• Experience of working in digital marketing and CRM environment, e.g. web and app analytics, onsite journey mapping, conversion rate tracking, and CRM performance analysis.
• Strong experience with eCommerce and digital data analysis and reporting.
• Strong knowledge of SQL, statistics and proficiency in Excel and proficiency in data visualization tools.

Job Details:

Company: KFC

Vacancy Type: Full Time

Job Location: Cardiff, Wales

Application Deadline: N/A

Apply Here

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