Sunday , May 19 2024

Selfridges Vacancies – Social Media Manager

Website Selfridges

Job Description:

The Selfridges social media communications strategy is to be managed in the approach of a long lead publishing magazine; with copy and visuals approved by the Director of PR, Events & Social Media, with the to view of scheduling 2 to 3 months in advance using social media calendar tools. There will be full accountability for the management of Selfridges social media presence, as well as being responsible for the strategic planning and delivery of campaigns, third party relationships and internal reporting and presentations.  This leader will drive awareness, extend our brand social media reach and develop a genuine communication, with new and existing customers, driving engagement and advocacy.

Job Responsibilities:

  • Alongside the Director of PR, Events, develop and lead a social media strategy across multiple platforms and geographic markets to increase awareness, customer engagement and support revenue
  • To drive the social strategy in-line with Selfridges’ creative schemes,  campaigns and activity – working across departments to create a consistent tone of voice and customer journey
  • Working alongside the category PR team to ensure content is aligned with overall communications strategy
  • Provide expertise, advice and guidance to the PR team in regards to best practice to support them and the Director of PR and Events in delivering the social media strategy
  • Successfully manages stakeholders to drive the social media strategy through others
  • Build an engaged following, working with influencers and brand advocators to enhance brand, drive traffic and effective word of mouth positioning
  • Keep up to date and understand the newest trends or changes in social networking sites
  • Take full responsibility for tracking engagement and interaction, to measure and improve the success of social media activity (reviewing engagement, customer service, traffic and revenue)
  • Lead the team on campaign content, seeing ideas through from concept to completion and ensure campaigns are delivered to plan
  • Develop the social media team to create engaging content with best in class community management
  • Create KPIs for campaigns and track progress

Job Requirements:

  • Extensive experience managing social platforms across international territories
  • Excellent experience of managing online content; using CMS & photo imaging programmes
  • Digital marketing experience
  • Previous e-commerce website and retail experience preferable
  • Strong planning skills; with ability to manage multiple projects and campaigns at one time
  • Experience of leading and developing a high performing team
  • Confident copywriter with a flair for language
  • A working knowledge of SEO

Job Details:

Company: Selfridges

Vacancy Type:  Full Time

Job Location: Liverpool, England, UK

Application Deadline: N/A

Apply Here