Monday , May 27 2024

Twitch Internship – Head of Digital Performance Media

Website Twitch

Job Description:

As the Head of Digital Performance Media and an acquisition marketing veteran, you will lead growth strategy and execution focused on driving Twitch’s user acquisition and retention efforts globally. You will work with leads from Product, Engineering, Analytics, Product Marketing, and Content marketing to maximize the return on our digital media investments, including optimizing reach, engagement, and user acquisition across 30+ countries and languages.

Job Responsibilities:

  • Partner with science and analytics to build scalable reporting to track spend, performance, and impact
  • Improve end-to-end user acquisition process, including building ROAS models, onboarding and managing ad networks/partners, optimizing storefronts for conversion, budget optimization, creative optimization, and reporting
  • Partner with marketing technology to build the technical infrastructure for testing, attribution, automation, and audience management
  • Design and manage desktop and mobile user acquisition strategy and execution based on maximizing return on ad spend across domestic and global markets
  • Manage performance media agencies, ad networks, and social platform relationships to ensure they meet Twitch’s needs
  • Perform deep analysis of marketing spend across existing and new digital channels to learn and identify the most compelling strategies

Job Requirements:

  • Experience evaluating market trends and fluency with measurement metrics and analytics for return on investment targets
  • In-depth knowledge of display media channels, with a track record in programmatic buying, DSP partners, behavioral/audience targeting, and paid social for performance goals
  • Hands-on leadership experience managing digital media platforms and partners across multiple geographies and evaluating strategic media relationships
  • Experience working across organizational boundaries and building excellent relationships with a broad range of peers and executives.
  • Data-driven mentality with significant experience working with marketing and digital attribution models and large datasets that measure channel performance and return
  • Extensive people manager experience and ability to hire and develop the next generation of performance marketing leaders

Job Details:

Company: Twitch

Vacancy Type: Full Time

Job Location: Sacramento, CA, US

Application Deadline: N/A

Apply Here

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